Asda FM
Asda FM is created specificly to be played throughout all Asda stores and megastores to the customers of the Asda store whilst they are doing their shopping. This is not a very common thing to do within supermarkets as most stores/retailers just play a CD on repeat, this shows that Asda is paying more attention to their customers as they are taking time out to create a radio show. It is also a very good marketing ploy as the presenter constantly reminds the listeners/customers of offers/deals that are on in Asda stores, this influences the shoppers to buy the product that is being offered to them by the presenter. The offers that the presenter broadcasts are mainly food based products which again is a clever strategy as people often use Asda stores to do their big shop for their families so will look out for offers more than perhaps a student just buying their lunch.
The presenter talks in a very formal manner and has a very soothing tone to his voice this is good as he is directly talking to the audience and on many occasions he is just broadcasting offers from the store, this makes it much easier for the audience to listen as they will only be half listening as they are concentrating on their shopping. He broadcasts in a very happy and easy listening manner this makes the customer feel comfortable almost and very much at ease. I think the fact they only use one presenter works to their advantage as if there was more than one it may become cluttered and less easy for the customers to listen and the presenters wouldn't be able to get their point across as well as they would with one.
The playlist used on this station is a mix of chart music and popular music throughout the years, this is because Asda cannot identify the demographics of every sing person who uses their stores so it is obvious to play more popular music and music that is played on popular radio shows (such as radio 1). There is not a specific target audience for Asda FM as it would be near impossible to determine the psychographics and demographics of every single customer.
Asda FM is very different to radio shows such as Chris Moyles as they are nowhere near as thought through as radio is not their main concern; therefore Asda FM contains no real technical radio material such as soundbeds or links although they do have a very simple jingle. This is because the customers of the store don't really want to hear that as they just want the offers and perhaps some popular music to do their shopping too.
The pace of Asda FM is not very fast and can also be considered slow, this is because they want the shoppers to take in the information that is being fed to them which may lead to the customers buying the product they are advertising. The presenter broadcasts with a very low inflection this is because his job isn't to entertain the shopper (strictly speaking) they just want to use the radio show to present the offers in store and the use of low inflection influences that, whereas if he was trying to entertain the shopper using low inflection it may not work as the shopper will quickly get bored. This isn't a radio show you would listen to for pleasure purposes as it becomes very tedious and boring to listen to.
Throughout the show there is alot more music than presenting as it is played throughout the store all day the presenter would run out of things to say and the customers will enjoy the music perhaps more than the presenter it may open up the customer to new music as they could hear a song they haven't heard before and then buy the CD from the Asda store which again is a clever marketing ploy.
