Asda FM
Asda FM is created specificly to be played throughout all Asda stores and megastores to the customers of the Asda store whilst they are doing their shopping. This is not a very common thing to do within supermarkets as most stores/retailers just play a CD on repeat, this shows that Asda is paying more attention to their customers as they are taking time out to create a radio show. It is also a very good marketing ploy as the presenter constantly reminds the listeners/customers of offers/deals that are on in Asda stores, this influences the shoppers to buy the product that is being offered to them by the presenter. The offers that the presenter broadcasts are mainly food based products which again is a clever strategy as people often use Asda stores to do their big shop for their families so will look out for offers more than perhaps a student just buying their lunch.
The presenter talks in a very formal manner and has a very soothing tone to his voice this is good as he is directly talking to the audience and on many occasions he is just broadcasting offers from the store, this makes it much easier for the audience to listen as they will only be half listening as they are concentrating on their shopping. He broadcasts in a very happy and easy listening manner this makes the customer feel comfortable almost and very much at ease. I think the fact they only use one presenter works to their advantage as if there was more than one it may become cluttered and less easy for the customers to listen and the presenters wouldn't be able to get their point across as well as they would with one.
The playlist used on this station is a mix of chart music and popular music throughout the years, this is because Asda cannot identify the demographics of every sing person who uses their stores so it is obvious to play more popular music and music that is played on popular radio shows (such as radio 1). There is not a specific target audience for Asda FM as it would be near impossible to determine the psychographics and demographics of every single customer.
Asda FM is very different to radio shows such as Chris Moyles as they are nowhere near as thought through as radio is not their main concern; therefore Asda FM contains no real technical radio material such as soundbeds or links although they do have a very simple jingle. This is because the customers of the store don't really want to hear that as they just want the offers and perhaps some popular music to do their shopping too.
The pace of Asda FM is not very fast and can also be considered slow, this is because they want the shoppers to take in the information that is being fed to them which may lead to the customers buying the product they are advertising. The presenter broadcasts with a very low inflection this is because his job isn't to entertain the shopper (strictly speaking) they just want to use the radio show to present the offers in store and the use of low inflection influences that, whereas if he was trying to entertain the shopper using low inflection it may not work as the shopper will quickly get bored. This isn't a radio show you would listen to for pleasure purposes as it becomes very tedious and boring to listen to.
Throughout the show there is alot more music than presenting as it is played throughout the store all day the presenter would run out of things to say and the customers will enjoy the music perhaps more than the presenter it may open up the customer to new music as they could hear a song they haven't heard before and then buy the CD from the Asda store which again is a clever marketing ploy.
Wednesday 22 December 2010
Wednesday 24 November 2010
Evaluation
For our Music Based Programming assignement we were required to create two one hour long convential radio shows that contained features and appropriate music (which will be found using primary research); one being designed for morning and the other for the afternoon. We were broken up into groups of 8-10 in order to create the two radio shows. We then split the group even smaller (into 4-5 people per group) and did an hour show each.
I was in a group with Matt, Mike and Rob and we were given the morning radio slot. Knowing this we created questionnaires as to determine our target audience and get an idea of what they would like to hear on a morning radio show. We created a demographic questionnaire initially to ensure we could identify which age group listened to morning radio so we could get an idea of what age group to target our radio show at. We then created a pchycographic questionnaire to get an idea of what our target audience are into, what they like about morning radio and what genres of music they want to hear. We then compiled all of our results into graphs and then into an audience profile.
When coming up with names for our show Matt Bragg came up with the name The Morning Glory Show and each member of the group agreed upon this. We created a Youtube account and a Facebook page that can be found under that name. We created these as our target audience (16-25) year olds are main users on social networking sites and they can also attract more audiences as the intrnet is worldwide. This was also beneficial as we can use Facebook and Youtube for our cross media content such as videos, photographs and pre-recorded content. Myself and Rob created an introduction video which told listeners what they can expect from our radio show and placed that on our Facebook and Youtube. The whole of the group was also involved in creating a promotional video for the sites which just contained various pieces of footage of each team member and was edited on Final Cut Pro.
From our results it was obvious that the majority our target audience listened to The Chris Moyles Show on BBC Radio (which is broadcasted live from 6:30-10:00) which we expected as Chris Moyles is a very popular DJ/presenter amongst radio listeners. With this in mind we listened to features on the Chris Moyles show and immeditely recognised that they are very humerous and light hearted, for example the show has a feature entitled 'Celebrity Raspberry' in which a celebrity records a raspberry and the listeners have to guess which celebrity has made the raspberry, they are allowed only three questions.
We also identified the genre of music our audience listen to but not knowing what times they like to listen to each genre we created another questionnaire where each member of our target audience filled in specific times they listen to each genre as to determine the three most popular genres for our morning show.
For our playlist we printed off a copy off BBC Radio 1's playlist which consisted of 50 songs. Between our group we broke the playlist down to 15 songs that matched our target audiences prefered genres (those being indie, pop and rnb). We then went as a group and listened to each song and we each rated every song out of 10 and the 8 songs with the most votes would make our final playlist, we then got the 8 songs and recorded them onto Myriad ready for the day of our show.
With in the questionaires we asked for our target audiences interest this would enable us to create a news script which would relate to our target audience and include appropriate news stories. The news would contain celebrity and sports news, Chris Moyles also concentrates on these two aspects of the news so they are obviously very popular topics.
We wanted the intro for our radio show to be epic so we decided to use the intro to Micheal Buble - Cry Me A River and a deep voice introducing it. We then distorted the voice to sound more epic using Soundtrack Pro and the voice (being Robs) was recorded on a Zoom Recorder. We decided to have an epic intro as it would draw people in and many radio shows intro's are very intriguing, such as Chris Moyles who starts his show with a fun/jolly intro so listeners immediately know what kind of radio show they are listening to.
For our features we wanted to create something our audience would find entertaining and perhaps make them laugh as to brighten up their morning. Through our primary research we discovered our audience liked gameshows when listening to the radio.
We created four features. All intros to the features were recorded on Zoom Recorders and we then got appropriate soundbeds/jingles from Soundtrack pro.
With this in mind we decided we would create a gameshow called 'Wood Chuck Chilli' (we now realise this should have came with a health warning eg. 'don't try this at home') which involves two contestants (in this instance myslef and Matt Bragg) eating a chilli and saying the popular tongue twister 'how much wood would a wood chuck chuck if a wood chuck could chop wood' after each chilli we were required to say this and the chilli's increased in heat as the game went on. We recorded this on a Zoom Recorder using a condenser microphone as to make the the audio as clear as it could possibly be. We also filmed the feature with a Handycam and that was later placed on our Youtube and Facebook accounts. We searched for appropriate soundbeds to be placed with the dialouge and appropriate sound effects (which included a clapping audience) using Soundtrack Pro and then Mike edited the audio into an appropriate feature for our radio show. I then edited the video footage of the gameshow and placed it on Youtube and Facebook. This was our only pre-recorded feature for our show; the other two features were done live.
Our second feature was a game which was named 'Barryoake'. This is where Rob will mumble/hum a popular song in a humerous fashion and the three presenters have to guess the song he is humming, the first one to guess being the winner. We decided on this feature as it is similar to Chris Moyles' 'Celebrity Raspberry' in which it contains silly/humerous sounds and can be very difficult.
Our third feature was 'Fact Of The Day' this consisted off random/funny facts that I pulled off the internet and then we would discuss each fact on air.
Our final feature was called Time To Rhyme this is where the presenter will say a word and then the next presenter has to name a word that rhymes with the previous word. Each presenter will get three seconds to name a word or he/she is eliminated until there is a winner. This feature is similar to a Chris Moyles feature in whic each presenter is required to name a celebrity, which can be very funny which is why we decided to do this feature live as it adds to the comedy. This feature also fits into a morning show as it is easy to listen to and humerous, whereas it might not fit into a programmes such as Tim Westwood on BBC Radio 1xtra as that is very much a more underground style and music orientated show therefore the audience may not appreciate this game.
During pre-production I helped film and edit the intro footage for youtube which contained myself and Rob introducing the features and what listeners can expect from the show, this was filmed on a Handycam and then edited using Final Cut.
I took part in all features we created and helped edit the audio for Wood Chuck Chilli (I cut down the audio and ensured on the highlights were in the radio show was we didn't want the feature to drag and therefore our audience loose interest.
I starred in the promotional video as a comedy figure and filmed some of the footage and collected appropriate soundtracks and sound effects from Soundtrack and then gave them to Rob so he could edit the video and audio to create the final product.
I took charge of the Fact of The Day feature and searched for appropriate facts from the internet and then deciding whether they were appropriate to discuss on a morning radio show.
Building up to our 1 hour long live show we had many practice slots in which we recorded a 45 minute show each week using Myriad and then came back to analyise what worked and what perhaps didn't work within the show, for example we tried a game simply called 'The Connection Game' which was a word game in which the presenter would say a word and the next person needed to say a word connected to that word, but we decided against this as the Time To Rhyme feature had more comedy value and that's what we were looking for.
When all the pre-recorded material we recorded it all onto the Myriad database and compiled it into a schedule on Myriad ready for the day of our show.
For our final show I was a co-presenter with Matt Bragg. I took part in all features and bossed the Facot of The Day feature and took part in general chit chat. Our final show went well other than i few minor problems that we came across after we had finished, during the Time To Rhyme game the levels were wrong leading to the sounbed overpowering the presenters voice; therefore the audience couldn't hear what each presenter was saying, we picked up on this after the show and realised it shouls have been prevented, the solution being be careful when measuring the levels. I also feel the show contained to much small talk that listeners may not have been interested in such as Mike and Matt's trip to Lincoln, this contained talk that may have offended residents from Lincoln, this could have been avoided by perhaps adding another feautre or discussing more news stories or more appropriate stories.
Other than those minor mishaps the show went swimmingly and filled our allocated time slot of 1 hour.
If i were to create another radio show i'd have got more back up content so we wouldn't struggle for content during the show which results to small talk. I would also make the soundbed alot more quiet so that the listeners can hear thr presenters more.
If i was a consumer of The Morning Glory radio show i'd have enjoyed the features as they were all in good humour and entertaining for the listeners, i would have enjoyed the music as it is the genre of music I enjoy, although some listeners may not have enjoyed it due to different tastes. Although the small talk was abit tedious some aspects of it were very funny. I enjoyed the fact of the day feature as it lead to a small debate and they were facts i didn't previoulsy know. I would loosely compare our show to Chris Moyles as it was just as light hearted and contained music you expect to hear on BBC Radio 1. As we are not professional radio presenters the presenting wasn't as good as we were often struggling for topics to talk about whereas an experienced presenter such as Chris Moyles has had years experience and never struggles for something to say, he is also an experienced DJ so would be able to control his sound and microphone levels with ease.
I was in a group with Matt, Mike and Rob and we were given the morning radio slot. Knowing this we created questionnaires as to determine our target audience and get an idea of what they would like to hear on a morning radio show. We created a demographic questionnaire initially to ensure we could identify which age group listened to morning radio so we could get an idea of what age group to target our radio show at. We then created a pchycographic questionnaire to get an idea of what our target audience are into, what they like about morning radio and what genres of music they want to hear. We then compiled all of our results into graphs and then into an audience profile.
When coming up with names for our show Matt Bragg came up with the name The Morning Glory Show and each member of the group agreed upon this. We created a Youtube account and a Facebook page that can be found under that name. We created these as our target audience (16-25) year olds are main users on social networking sites and they can also attract more audiences as the intrnet is worldwide. This was also beneficial as we can use Facebook and Youtube for our cross media content such as videos, photographs and pre-recorded content. Myself and Rob created an introduction video which told listeners what they can expect from our radio show and placed that on our Facebook and Youtube. The whole of the group was also involved in creating a promotional video for the sites which just contained various pieces of footage of each team member and was edited on Final Cut Pro.
From our results it was obvious that the majority our target audience listened to The Chris Moyles Show on BBC Radio (which is broadcasted live from 6:30-10:00) which we expected as Chris Moyles is a very popular DJ/presenter amongst radio listeners. With this in mind we listened to features on the Chris Moyles show and immeditely recognised that they are very humerous and light hearted, for example the show has a feature entitled 'Celebrity Raspberry' in which a celebrity records a raspberry and the listeners have to guess which celebrity has made the raspberry, they are allowed only three questions.
We also identified the genre of music our audience listen to but not knowing what times they like to listen to each genre we created another questionnaire where each member of our target audience filled in specific times they listen to each genre as to determine the three most popular genres for our morning show.
For our playlist we printed off a copy off BBC Radio 1's playlist which consisted of 50 songs. Between our group we broke the playlist down to 15 songs that matched our target audiences prefered genres (those being indie, pop and rnb). We then went as a group and listened to each song and we each rated every song out of 10 and the 8 songs with the most votes would make our final playlist, we then got the 8 songs and recorded them onto Myriad ready for the day of our show.
With in the questionaires we asked for our target audiences interest this would enable us to create a news script which would relate to our target audience and include appropriate news stories. The news would contain celebrity and sports news, Chris Moyles also concentrates on these two aspects of the news so they are obviously very popular topics.
We wanted the intro for our radio show to be epic so we decided to use the intro to Micheal Buble - Cry Me A River and a deep voice introducing it. We then distorted the voice to sound more epic using Soundtrack Pro and the voice (being Robs) was recorded on a Zoom Recorder. We decided to have an epic intro as it would draw people in and many radio shows intro's are very intriguing, such as Chris Moyles who starts his show with a fun/jolly intro so listeners immediately know what kind of radio show they are listening to.
For our features we wanted to create something our audience would find entertaining and perhaps make them laugh as to brighten up their morning. Through our primary research we discovered our audience liked gameshows when listening to the radio.
We created four features. All intros to the features were recorded on Zoom Recorders and we then got appropriate soundbeds/jingles from Soundtrack pro.
With this in mind we decided we would create a gameshow called 'Wood Chuck Chilli' (we now realise this should have came with a health warning eg. 'don't try this at home') which involves two contestants (in this instance myslef and Matt Bragg) eating a chilli and saying the popular tongue twister 'how much wood would a wood chuck chuck if a wood chuck could chop wood' after each chilli we were required to say this and the chilli's increased in heat as the game went on. We recorded this on a Zoom Recorder using a condenser microphone as to make the the audio as clear as it could possibly be. We also filmed the feature with a Handycam and that was later placed on our Youtube and Facebook accounts. We searched for appropriate soundbeds to be placed with the dialouge and appropriate sound effects (which included a clapping audience) using Soundtrack Pro and then Mike edited the audio into an appropriate feature for our radio show. I then edited the video footage of the gameshow and placed it on Youtube and Facebook. This was our only pre-recorded feature for our show; the other two features were done live.
Our second feature was a game which was named 'Barryoake'. This is where Rob will mumble/hum a popular song in a humerous fashion and the three presenters have to guess the song he is humming, the first one to guess being the winner. We decided on this feature as it is similar to Chris Moyles' 'Celebrity Raspberry' in which it contains silly/humerous sounds and can be very difficult.
Our third feature was 'Fact Of The Day' this consisted off random/funny facts that I pulled off the internet and then we would discuss each fact on air.
Our final feature was called Time To Rhyme this is where the presenter will say a word and then the next presenter has to name a word that rhymes with the previous word. Each presenter will get three seconds to name a word or he/she is eliminated until there is a winner. This feature is similar to a Chris Moyles feature in whic each presenter is required to name a celebrity, which can be very funny which is why we decided to do this feature live as it adds to the comedy. This feature also fits into a morning show as it is easy to listen to and humerous, whereas it might not fit into a programmes such as Tim Westwood on BBC Radio 1xtra as that is very much a more underground style and music orientated show therefore the audience may not appreciate this game.
During pre-production I helped film and edit the intro footage for youtube which contained myself and Rob introducing the features and what listeners can expect from the show, this was filmed on a Handycam and then edited using Final Cut.
I took part in all features we created and helped edit the audio for Wood Chuck Chilli (I cut down the audio and ensured on the highlights were in the radio show was we didn't want the feature to drag and therefore our audience loose interest.
I starred in the promotional video as a comedy figure and filmed some of the footage and collected appropriate soundtracks and sound effects from Soundtrack and then gave them to Rob so he could edit the video and audio to create the final product.
I took charge of the Fact of The Day feature and searched for appropriate facts from the internet and then deciding whether they were appropriate to discuss on a morning radio show.
Building up to our 1 hour long live show we had many practice slots in which we recorded a 45 minute show each week using Myriad and then came back to analyise what worked and what perhaps didn't work within the show, for example we tried a game simply called 'The Connection Game' which was a word game in which the presenter would say a word and the next person needed to say a word connected to that word, but we decided against this as the Time To Rhyme feature had more comedy value and that's what we were looking for.
When all the pre-recorded material we recorded it all onto the Myriad database and compiled it into a schedule on Myriad ready for the day of our show.
For our final show I was a co-presenter with Matt Bragg. I took part in all features and bossed the Facot of The Day feature and took part in general chit chat. Our final show went well other than i few minor problems that we came across after we had finished, during the Time To Rhyme game the levels were wrong leading to the sounbed overpowering the presenters voice; therefore the audience couldn't hear what each presenter was saying, we picked up on this after the show and realised it shouls have been prevented, the solution being be careful when measuring the levels. I also feel the show contained to much small talk that listeners may not have been interested in such as Mike and Matt's trip to Lincoln, this contained talk that may have offended residents from Lincoln, this could have been avoided by perhaps adding another feautre or discussing more news stories or more appropriate stories.
Other than those minor mishaps the show went swimmingly and filled our allocated time slot of 1 hour.
If i were to create another radio show i'd have got more back up content so we wouldn't struggle for content during the show which results to small talk. I would also make the soundbed alot more quiet so that the listeners can hear thr presenters more.
If i was a consumer of The Morning Glory radio show i'd have enjoyed the features as they were all in good humour and entertaining for the listeners, i would have enjoyed the music as it is the genre of music I enjoy, although some listeners may not have enjoyed it due to different tastes. Although the small talk was abit tedious some aspects of it were very funny. I enjoyed the fact of the day feature as it lead to a small debate and they were facts i didn't previoulsy know. I would loosely compare our show to Chris Moyles as it was just as light hearted and contained music you expect to hear on BBC Radio 1. As we are not professional radio presenters the presenting wasn't as good as we were often struggling for topics to talk about whereas an experienced presenter such as Chris Moyles has had years experience and never struggles for something to say, he is also an experienced DJ so would be able to control his sound and microphone levels with ease.
Friday 5 November 2010
Morning Glory Show Features
http://www.youtube.com/watch?v=bNaAEVQ9mJI
http://www.youtube.com/watch?v=Zf4OJpBfEIk&feature=related
http://www.youtube.com/watch?v=tKkBFx59xe8
Our Facebook page: www.facebook.com/themorninggloryshow
Our Youtube:www.youtube.com/TheMorningGloryShow1
We have used Facebook to interact with our targe audience and show our content, it also gives listeners to interact with us thorugh social networking sites.
http://www.youtube.com/watch?v=Zf4OJpBfEIk&feature=related
http://www.youtube.com/watch?v=tKkBFx59xe8
Our Facebook page: www.facebook.com/themorninggloryshow
Our Youtube:www.youtube.com/TheMorningGloryShow1
We have used Facebook to interact with our targe audience and show our content, it also gives listeners to interact with us thorugh social networking sites.
Primary Research
For our primary research we initially created a demographic questionnaire in which we asked 200 people their age, gender and if they had accessibilty to internet radio. We then rounded up our results and then designated our target age group, we then created another questionnaire but this time it contained demographic questions which contained information about our audiences income, interests and where they live etc. The sample size used is not ideal but this was the largest amount we decided we could do due to timing constraints.
After discovering the age group was 16-25 year olds with mixed genders like to listen to morning radio we then explored that range of people further and got key facts on phsycodemographics.
Below are graphs we created using Edexcel after collating all of our research together.
What is your faourite radio station?
Looking at this graph you can tell that Radio 1 is the most popular radio station by a mile amongst our target audience, (16-25 year olds) specifiacally the morning show which is no suprise as Chris Moyles is one of if not the most popular radio presenter in the United Kingdom. This is the most important part of our research as it shows our target audience enjoy morning shows which is the show we are creating, so potentailly we will appeal to our target audience
What do you like about Chris Moyles morning show?
After determining what time of day our target audicene listen to the radio is discovering what they enjoy about that particular morning show (in this case it being Chris Moyles). As shown by the chart the most popular aspects or features of the show was banter, closely followed by music, games and quizzes. This is good for us as that is a standard setup for a morning radio show. It means our show will need to consist of alot of chat with songs and then some games and quizzes.
What genre of music would you like to listen to and what time of day?
As a radio show it is important to choose a playlist that is appealing to your target audience and include music that they want to hear, from the graphs it is clear that they want to hear pop and indie music in our morning show, this means our playlist will mainly consist of these two genres of music as if we play music such as metal our listeners may not want to listen to that genre therefore we may loose listeners.
Location
As most people who attend Stratford college come from in or around the West Midlands, from the graph you can see that a large majority of our target audience are from Stratford Birmingham/Solihull and Alcester we know to obly broadcast regional weather/news.
Do you receive EMA/ALG?
During our research we also asked if our target audience received EMA this was to discover the socio-demographics of our audience. From the graph it is clear that the majority of our audience do receive EMA?ALG, this can suggest our listeners will not be from the ABC part of the socio-economic chart and clearly shows a majority of our listeners may be students who attend college/sixth form.
Interests
To create features that our audience will be interested in we needed to discover our target audiences interests and hobbies, this is extremely important as the content needs to attract and interest our target audience. From the graph it is clear that most 16-25 year olds enjoy socialising, going shopping, taking part/watching music and sport, we will create features and chat about subjects that will be connected to these interests and topics. This is also important when creating our news scripts as we will include topics that match these interests.
Analysis 2
The Russell Brand Radio Show
The Russell Brand show is aired on Talksport radio on Saturday evenings from 9-10 PM. It is a comedy based radio show where presenter Russell is joined by friend and co-presenter Matt Morgan and sometimes co-presenter Noel Gallagher. (member of Oasis) Russell used to have a show with BBC Radio 2 but famously resigned after him and a fellow presenter Jonathan Ross left 'cruel and abusive' prank messages on comedy actor Andrews Sach's answerphone in regards to Andrew Sachs' Grandaugher which sparked public scandal and over 3,000 complaints to the BBC. So it is very brave for Talksport to employ him to their radio show as he has the potential to do it again as he is a edgy stand up comedian.
The Russell Brand Radio show isn't broadcasted in the way a standard radio show usually would be. The show is broken into two different sections, half hour is recorded in a studio whereas the other half hour is recorded in a live theatre or arena with a live audience, this connects him directly with his audience as they have payed to come to she show.
Each show is recorded in a different city, in each city Russell an Matt read news stories out of local newspapers and invite viewers/listeners to interact via phone-in, text message or email, they do this during the studio based and live show. During the live show Russell or Matt also read an extract from Russell's latest book 'Booky Wook 2: this times it's personal'. This shows that Russell is using the radio show to promote his new book.
The show just consists of Russell and Matt sharing stories of each others past, insulting eachother and poking fun and news stories, it doesn't really follow the conventions on a standard radio show as there is clearly no real structure or schedule.
The target audience for the radio show are older teenagers from the age of 18 upwards as the show is broadcasted late(ish) on a Saturday evening. The secondary audience will be fans of Russell's BBC Radio 2 show as fans of the show or even just fans of Russell Brand as he has a very big following.
Pitch/projection/pace/pause
When broadcasting Russell always stands as he is very energetic and often moves about alot during the broadcast whereas co-host Matt is sat throughout the entirity of the show. The pitch of both presenters voices is standard as you can tell it has not been editing and they only use standard microphones that you would use for singing rather than a condenser microphone, this is because they do not use fully equiped radio studio as they are in a different location each time they broadcast, another way to look at it is that Russell's Radio 2 show was so popular that fans of the show will listen to the show just because it's Russell Brand. Both Russell and Matt use the social projection method as they don't have the microphones really close to their mouths as they both take a very relaxed approach to presenting as Russell is extremely confident and his confidence helps Matt as they are very good friends they feel comfortable around eachother and alot of viewers can relate to their banter as it is just like talking to your mate the difference is they have microphones.
There are very rarely any pauses as Russell is extremely talkative and clever therefore can always adlib, the only real pauses are when he's waiting for Matt's response or talking to the audience when doing a live show. During the live part of the show Russell adapts his stand up persona as he is extremely confident on stage due to experience, there are also some slight pauses when Russell is moving across the stage.
Mode of address
Russell and Matt both mix between indirect and direct mode of address alot, mainly during anecdotes Russell will explain the anecdote to the listeners and then fall into conversation with Matt. During the live shows Russell comes onstage on his own to begin with and is direct to the audience as he interacts with the audience in the style of stand up comedy and then later introduces co-host Matt and they then read news stories and offer audience members to share their opinion.
The whole show is formal as the two presenters are constantly in conversation, if not with eachother then with listeners/audience members.
The Russell Brand show is aired on Talksport radio on Saturday evenings from 9-10 PM. It is a comedy based radio show where presenter Russell is joined by friend and co-presenter Matt Morgan and sometimes co-presenter Noel Gallagher. (member of Oasis) Russell used to have a show with BBC Radio 2 but famously resigned after him and a fellow presenter Jonathan Ross left 'cruel and abusive' prank messages on comedy actor Andrews Sach's answerphone in regards to Andrew Sachs' Grandaugher which sparked public scandal and over 3,000 complaints to the BBC. So it is very brave for Talksport to employ him to their radio show as he has the potential to do it again as he is a edgy stand up comedian.
The Russell Brand Radio show isn't broadcasted in the way a standard radio show usually would be. The show is broken into two different sections, half hour is recorded in a studio whereas the other half hour is recorded in a live theatre or arena with a live audience, this connects him directly with his audience as they have payed to come to she show.
Each show is recorded in a different city, in each city Russell an Matt read news stories out of local newspapers and invite viewers/listeners to interact via phone-in, text message or email, they do this during the studio based and live show. During the live show Russell or Matt also read an extract from Russell's latest book 'Booky Wook 2: this times it's personal'. This shows that Russell is using the radio show to promote his new book.
The show just consists of Russell and Matt sharing stories of each others past, insulting eachother and poking fun and news stories, it doesn't really follow the conventions on a standard radio show as there is clearly no real structure or schedule.
The target audience for the radio show are older teenagers from the age of 18 upwards as the show is broadcasted late(ish) on a Saturday evening. The secondary audience will be fans of Russell's BBC Radio 2 show as fans of the show or even just fans of Russell Brand as he has a very big following.
Pitch/projection/pace/pause
When broadcasting Russell always stands as he is very energetic and often moves about alot during the broadcast whereas co-host Matt is sat throughout the entirity of the show. The pitch of both presenters voices is standard as you can tell it has not been editing and they only use standard microphones that you would use for singing rather than a condenser microphone, this is because they do not use fully equiped radio studio as they are in a different location each time they broadcast, another way to look at it is that Russell's Radio 2 show was so popular that fans of the show will listen to the show just because it's Russell Brand. Both Russell and Matt use the social projection method as they don't have the microphones really close to their mouths as they both take a very relaxed approach to presenting as Russell is extremely confident and his confidence helps Matt as they are very good friends they feel comfortable around eachother and alot of viewers can relate to their banter as it is just like talking to your mate the difference is they have microphones.
There are very rarely any pauses as Russell is extremely talkative and clever therefore can always adlib, the only real pauses are when he's waiting for Matt's response or talking to the audience when doing a live show. During the live part of the show Russell adapts his stand up persona as he is extremely confident on stage due to experience, there are also some slight pauses when Russell is moving across the stage.
Mode of address
Russell and Matt both mix between indirect and direct mode of address alot, mainly during anecdotes Russell will explain the anecdote to the listeners and then fall into conversation with Matt. During the live shows Russell comes onstage on his own to begin with and is direct to the audience as he interacts with the audience in the style of stand up comedy and then later introduces co-host Matt and they then read news stories and offer audience members to share their opinion.
The whole show is formal as the two presenters are constantly in conversation, if not with eachother then with listeners/audience members.
The Morning Glory Show - Running Order
GMT Time  | ITEM | Description/Name | Deck | Est. Time | Act. Time |
0930 | INTRO | “the time is now” jingle | PC 1 | 36 secs | 36 secs |
0930 | SNDBD | Sound Bed | PC 2 | - | 10 mins |
0930 | INTRO | Introductions | MIC 1,2,3 | 10 mins | 10 mins |
0940 | SONG | Katy Perry - Firework | PC 1 | 03:46 secs | 03:46 secs |
0943 | JINGLE | Ellajingle.wav | PC 3 | 07 secs | 07 secs |
0944 | CHAT | Discussion | MIC 1,2,3 | 2 mins | 2 mins |
0946 | JINGLE | Fact of the Day | PC 1 | 11 secs | 11 secs |
0946 | CHAT | Fact of the day discussion | MIC 1,2,3 | 5 mins | 5 mins |
0951 | SONG | Darwin Deez - Constellations | PC 2 | 03:15 secs | 03:15 secs |
0954 | CHAT | Discussion | MIC 1,2,3 | 1 mins | 1 mins |
0955 | JINGLE | Time to Rhyme | PC 1 | 3 secs | 3 secs |
0955 | SNDBD | Time to Rhyme soundbed | PC 2 | 5 mins | 5 mins |
0955 | CHAT | Time to Rhyme game | MIC 1,2,3 | 5 mins | 5 mins |
1000 | JINGLE | Braggjingle.wav | PC 3 | 5 secs | 5 secs |
1000 | NEWS | (see news running order) | |||
1005 | CHAT | News discussion | MIC 1,2,3 | 5 mins | 5 mins |
1010 | FEATURE/ SONG | Wood Chuck Chilli/Kings of leon - Radioactive | PC 4 | 10:04secs | 10:04secs |
1020 | CHAT | Wood Chuck Chilli discussion | MIC 1,2,3 | 2 mins | 2 mins |
1022 | JINGLE | Barryoke | PC 1 | 5 secs | 5 secs |
1022 | FEATURE | Barryoke | MIC 1,2,3 | 5 mins | 5 mins |
1027 | SONG | Two door Cinema Club | PC 2 | 02:48 secs | 02:48 secs |
1030 | END | - | - | - | - |
This is out running order for the Morning Glory Show.
The running order is probably the most vital part of pre-production when creating a radio show as you need to know the exact timings of each segment as not to fall short or run over your assigned radio time. This means the timings of each feature need to be exact as if your show is too short or long it can cause problems for the whole radio station and will also effect the other shows timings. The schedule will also make the team working on the show feel more comfortable as everything is timed, it is most beneficial to the DJ controlling the desk as he knows exactly what goes where.
As you can see the running order for our show (The Morning Glory Show) has the exact timings of each feature,song etc.
The time is also stated on the left hand side to show the time we should be at in various parts of the show, this helps the team to know if they're on schedule.
The item column states the feature that is coming up the helps the DJ ensure that he/she has the right feature ready and available.
The deck column states which microphones should be on (1 is main presenter and 2 and 3 are co-presenters) and the channel which each features are on, again to make it easy for the DJ when fading microphones up and down.
The final two columns are predicted times and actual time, this again makes sure everything is on time and in schedule.
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