Primary Research

Before creating a radio show it is vitally important to do primary research as the sole purpose of creating a radio show is so people will listen to and without listeners the radio show will hold no purpose and be completely useless and the whole purpose of the radio show wa s to create a radio show targeted at a specific audience.

For our primary research we initially created a demographic questionnaire in which we asked 200 people their age, gender and if they had accessibilty to internet radio. We then rounded up our results and then designated our target age group, we then created another questionnaire but this time it contained demographic questions which contained information about our audiences income, interests and where they live etc. The sample size used is not ideal but this was the largest amount we decided we could do due to timing constraints.

After discovering the age group was 16-25 year olds with mixed genders like to listen to morning radio we then explored that range of people further and got key facts on phsycodemographics.

Below are graphs we created using Edexcel after collating all of our research together.

What is your faourite radio station?
Looking at this graph you can tell that Radio 1 is the most popular radio station by a mile amongst our target audience, (16-25 year olds) specifiacally the morning show which is no suprise as Chris Moyles is one of if not the most popular radio presenter in the United Kingdom. This is the most important part of our research as it shows our target audience enjoy morning shows which is the show we are creating, so potentailly we will appeal to our target audience

What do you like about Chris Moyles morning show?

After determining what time of day our target audicene listen to the radio is discovering what they enjoy about that particular morning show (in this case it being Chris Moyles). As shown by the chart the most popular aspects or features of the show was banter, closely followed by music, games and quizzes. This is good for us as that is a standard setup for a morning radio show. It means our show will need to consist of alot of chat with songs and then some games and quizzes.

What genre of music would you like to listen to and what time of day?

As a radio show it is important to choose a playlist that is appealing to your target audience and include music that they want to hear, from the graphs it is clear that they want to hear pop and indie music in our morning show, this means our playlist will mainly consist of these two genres of music as if we play music such as metal our listeners may not want to listen to that genre therefore we may loose listeners.

Location

As most people who attend Stratford college come from in or around the West Midlands, from the graph you can see that a large majority of our target audience are from Stratford Birmingham/Solihull and Alcester we know to obly broadcast regional weather/news.

Do you receive EMA/ALG?

During our research we also asked if our target audience received EMA this was to discover the socio-demographics of our audience. From the graph it is clear that the majority of our audience do receive EMA?ALG, this can suggest our listeners will not be from the ABC part of the socio-economic chart and clearly shows a majority of our listeners may be students who attend college/sixth form.

Interests

To create features that our audience will be interested in we needed to discover our target audiences interests and hobbies, this is extremely important as the content needs to attract and interest our target audience. From the graph it is clear that most 16-25 year olds enjoy socialising, going shopping, taking part/watching music and sport, we will create features and chat about subjects that will be connected to these interests and topics. This is also important when creating our news scripts as we will include topics that match these interests.